Cheik Kongo Dares You to Wear Alenver Anywhere

The Alenver Inc. YouTube video competition is in full swing and entries featuring Alenver underwear are rolling in over the internet, in time for the April 30th deadline. The competition's appeal is widespread worldwide, and even Cheik Kongo, Ultimate Fighting Champion of the UFC, has thrown his hat into the ring with a humorous video.

At thirty three years of age, Cheik Kongo is considered a veteran of the Mixed Martial Arts ring. He is however still in peak condition, currently dominating the competition and considered young and ambitious. With nicknames including: "Unstoppable", "The African Punisher" and "The French Sensation", Kongo's current record for wins, losses, draws is 22-4-1. Cheick Kongo has been in training since he was five years old when he began learning Kendo and Karate in imitation of his older brothers. His interest and talent in the area of martial arts grew with training in the sports of Muay Thai, Kickboxing, Greco Roman Wrestling and Penchak Silat. Kongo entered the professional arena in 1994 at the age of 19 years and has become a revered veteran in the ring. Recently, the tough French fighter defeated the UFC newcomer Mustafa Al Turk in the heavyweight fight at the UFC 92, held December 27th, 2008 at the MGM Grand Garden Arena in Las Vegas, Nevada. At the Pre-game weigh in, Kongo came out to face his opponent with the "French Sensation" stare, and sporting Alenver boxer underwear with the silver/black "money" reversed message on the waistband. Also during the fight, the gold/black "money" waistband was visible peeping out from his boxing shorts - perhaps willing the big win from the Championship. It takes a special state of mind and body - both physically and mentally to succeed in Mixed Martial Arts and Alenver is thrilled that Kongo personally chose their product even with no financial tie ins or partnerships.

Cheik's newest contact with Alenver involves his participation, with fellow French boxer/actor Gem, in Alenver's underwear video competition titled: I Dare You to Wear Alenver Anywear due out on YouTube this week. In the video, taking place during a training session in a fight club, Cheik holds the punching bag while Jem, impressively kicks it 50 times in view of a beautiful female bystander, dressed in Alenver underwear and tank top, who is witnessing the workout. Feeling confident in his performance, Gem assumes her interests are in him - and is astounded as he is rebuffed in preference to Cheik. The camera zooms to Jem's mortification at this rejection and zooms in on his Alenver waistband showing above his boxers. It's a twist at the end that's bound to surprise and that is the point of the Alenver idea.

The videos for the Alenver competition are expected to generate situations that are fresh and new, in locales that go beyond the typical fashion photo shoot or beauty pageant video. In fact, everyday locations in daily life will provide the settings for the videos. Creative videographers can ask themselves, where are you most unlikely to see underwear, either in full or in part, and where would it be most amusingly, shockingly or cleverly received? And, which reversed message on the wide waistband will create the most intrigue in the video? Will it be money? respect? love? bitch? gorgeous? Alenver's signature secret messaged waistbands are eye candy for viewers and self-motivators for wearers. Now they get their chance to appear before the masses in a creative competition. Videos must be submitted here prior to the 11:59 pm April 30th 2009 deadline for the competition. Videos will then be posted on YouTube from the time of their submission, for a period of two months. Winners are determined solely through public participation with the submission receiving the most viewers and "hits" being announced the winner. This competition is open to contestants from around the world. The only limit for contestants is that they must feature men's and/or women's Alenver underwear.

The worlds of ultimate fighting, fashion and film would not ordinarily come together in one occurrence. However, the video competition beginning January 31st brings together Cheik Kongo, Alenver Underwear and YouTube videos in a competitive and creative event. If this combination is achievable, then the possibilities are endless, and ready for viewing after the fast approaching January 31st start date.